NOTTINGHAM’S fashionistas are being encouraged to find their spring/summer style this weekend at intu Victoria Centre, with the help of free styling sessions and inspiration throughout the centre.
An eye-catching giant ‘look book’ can be seen on the lower mall outside Boots and John Lewis; taking inspiration from scrapbooking and magazine style mood boards, to showcase the latest fashion trends and brands available in the centre.
Customers will be able to enjoy free styling demonstrations at the centre on Saturday 25 March, where they will be able to take a closer look at the outfits showcased in the look book as a stylist puts together perfect looks for spring from retailers including House of Fraser, John Lewis, Monsoon and Quiz. intu’s live fashion event will coincide with Nottingham in Fashion live shows, organised by It’s in Nottingham, which are taking place in the city on 24 and 25 March.
Nicola McCabe, marketing manager at intu in Nottingham, said: “We are so excited about the new spring summer fashion lines available in our stores. We hope customers are inspired by the live styling shows and look book display and can go on to find their spring summer style and refresh their existing wardrobe. This is the first year we have had the look book on the mall – and it will be updated weekly, so be sure to check back to see the very latest styles from our retailers.
“Thanks to our stylists, who will be on-hand during styling sessions, our shoppers will be able to see how they can style the latest trends, using clothes and accessories they can find here in the centre.
“Finally to make the centre alive with fashion we’ve installed suspended mannequins throughout the centre to showcase brands that shoppers may not know are available in our stores; Whistles, Tommy Hilfiger and All Saints to name just a few.
The look book has now landed at intu Victoria Centre and will be there until 30 April. The looks being showcased by retailers will be changed throughout the fashion campaign to give shoppers a taste of what the centre’s fashion stores have to offer.
Fashion savvy shoppers will be able to discover their spring summer style from the latest trends through free styling sessions, which will take place on Saturday 25 March from 11am to 4pm.
