NottinghamLIFE: Free workshop to provide a boost to businesses in Nottingham

Entrepreneurs will learn how to grow their online and offline business presence in

Nottingham at a two-hour workshop and networking event next month.

The free workshop, which takes place on November 16, is a collaboration between digital

marketing agency Impression, Nottingham Trent University (NTU) and the University of

Nottingham, with support from the Institute of Directors (IoD), Nottingham City Council and

Nottingham County Council.

Ron Lynch, IoD East Midlands regional director, is a long term supporter of Nottingham

business, having worked closely with directors and local students through the IoD. He will

discuss the importance of growth and how to create a growth mindset in a company,

followed by Five ways to grow your business online: essential tools and techniques, by

Aaron Dicks, manager director at Impression.

City centre-based Impression was founded by Tom Craig and Aaron Dicks in 2012, and has

since grown to more than 20 digital marketing professionals across Search Engine

Optimisation (SEO), Pay-Per-Click (PPC), PR, content marketing, design and website

development.

Mr Dicks said: “We are big advocates of the city, and are keen to help other local businesses

grow by sharing our knowledge on all things digital marketing. Nottingham is a great

university city too; as a company we’re committed to improving graduate retention here in

Nottingham and would encourage others to do the same.”

Staff from Nottingham Trent University and the University of Nottingham will also explain the

opportunities available to local businesses in the form of student placements and graduate

schemes, with Impression PPC manager, Liam Wade, sharing his experience on the

company’s two-year graduate scheme.

Hanna Luetkemeier, business development team manager at NTU, said: “Nottingham Trent

University is committed to supporting the growth of local businesses. By working

collaboratively on this workshop with our colleagues at the University of Nottingham and

Impression, the employability team can show the local business community how to attract

the great talent here at NTU. We have access to funding streams for graduate recruitment

and can introduce businesses to undergraduate and graduate talent depending on their

recruitment needs.”

The workshop will take place at Broadway Cinema from 12pm to 2pm and will be followed by

a free buffet lunch and networking opportunity.

Diane Blything, work experience officer at the University of Nottingham, said: “There is a

wealth of opportunity for your business to benefit from the internship and placement offerings

from both universities, allowing you to access the talent you really need in the way that

works for you. We are delighted to partner with Impression and Nottingham Trent University

to highlight these and support growth in the city.”

For more information or to sign up visit

http://www4.ntu.ac.uk/apps/events/16/home.aspx/event/188106/default/How_to_grow_your_

business_in_Nottingham#programme.