Nottingham Arena – the largest venue in the East Midlands – has extended its successful naming rights partnership with Motorpoint for another six years.
Known as the Motorpoint Arena Nottingham since 2015, the renewal means the relationship between the UK’s largest independent used car retailer and the 10,500-capacity venue in the heart of the city will continue until at least 2030.
As part of the renewal, Motorpoint will expand the scope of the partnership and introduce a range of new initiatives with the venue’s support.
Motorpoint will launch a new monthly prize draw to give event goers the chance to win tickets to upcoming events at the Arena. To be in with a chance of winning, simply sign up for priority tickets via the Motorpoint website.
Outside the Arena in Bolero Square, Motorpoint will showcase a selection of its nearly new cars, all available at unbeatable prices. The vehicles will change regularly, meaning there will always be something new for event goers to browse when visiting the Arena.
Motorpoint will also be running a range of exciting family-friendly activities during events, for the chance to win a range of prizes, including tickets and signed merchandise.
Backstage, Motorpoint has provided car bonnets that performers and sports stars will be invited to sign. Once the bonnets are full, they’ll be used as part of the Arena’s 25th birthday celebrations. Kings of Leon was the first band to take part in this fun initiative.
As part of the retailer’s commitment to safe driving, non-alcoholic Estrella Galicia beer will be introduced at the Arena with 50p for every pint sold going to Motorpoint’s nominated road safety charity.
Andrew Thomson, Chief Digital Officer at Motorpoint, said: “We’ve been working with the Arena since 2015 and are delighted to be extending our partnership. As part of this renewal, we’ll be focusing our efforts on offering event goers something extra when visiting the Arena.
“We’re going to be featured much more prominently on the digital screens throughout the venue – making it easier for event goers to be kept up to date with all the exciting initiatives we’re running online and across our 20 stores nationwide.”
Martin Ingham, CEO, Motorpoint Arena, said: “The Motorpoint Arena attracts some of the biggest names in live music, comedy, family entertainment and indoor sporting spectacles to the city. These all entice a local, regional and national audience that provides Motorpoint with an ideal opportunity for their brand to engage with fans enjoying wonderful experiences during these exciting events.
“Naming rights partnerships are optimised for both parties with longevity and great activations and we are delighted to continue this successful relationship for many more years to come. As we head into our landmark 25th anniversary year in 2025, we have much to celebrate but, more importantly, much more to look forward to as we deliver cultural, social, sporting and economic benefits to Nottingham and the East Midlands with a great commercial partner by our side.”
Upcoming shows include Becky Hill, Bob Dylan, The Script, Fontaines D.C., Pete Tong, Paul Heaton and Culture Club.
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